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direct-to-consumer advertising
(redirected from Dtc advertising)

   Also found in: Wikipedia 0.01 sec.
direct-to-consumer advertising
Drug industry The use of mass media–eg, TV, magazines, newspapers, to publicly promote drugs, medical devices or other products which, by law, require a prescription, which targets consumers, with the intent of having a Pt request the product by name. See Advertising. Cf 'Yellow' professionalism.


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Additionally, this court examined whether the overpromotion or DTC advertising exceptions applied to the case before it under Florida's LID framework.
If FDA identifies a violation of laws or regulations in a DTC advertising material, the agency may issue a regulatory letter asking the drug company to take specific actions.
Moreover, most DTC advertising campaigns are for new drugs used to treat chronic conditions.
 
 
 
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