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direct-to-consumer advertising |
Also found in: Wikipedia | 0.04 sec. |
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direct-to-consumer advertising Drug industry The use of mass media–eg, TV, magazines, newspapers, to publicly promote drugs, medical devices or other products which, by law, require a prescription, which targets consumers, with the
intent of having a Pt request the product by name. See Advertising. Cf 'Yellow' professionalism. How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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| Drug company executives would change their minds about DTC advertising over the course of the 1980s and 1990s, once a few maverick marketers used DTC ads to drive up sales. The framework we call DTC advertising may inadvertently minimize the importance and power of medicines and their risks," he said. DTC advertising of prescription drugs has been a source of controversy since it began in the early 1980s. |
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