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drug promotion

   Also found in: Wikipedia 0.02 sec.
drug promotion
Pharmaceutical industry Any activity–advertising, 'detailing,' 'freebies,' and sponsoring of conferences and symposia–by a drug company which is intended to ↑ the sales of its products


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Drug promotion aimed at doctors, he says, is "a pretty pervasive force.
Pushing drugs: how medical marketing influences doctors and patients by Harder, Ben / Science News
The underlying theme of the FDA regulations is to ensure that drug promotion is not false or misleading.
The changing landscape of pharmaceutical medicine by Lazarus, Arthur / Physician Executive
Lesson Four: Curb the pervasive industry influence that contributes to irresponsible drug promotion and off-label prescribing.
Hormone therapy: health protection lessons from the Women's Health ... by Batt, Sharon / Women's Health Journal
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