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cognitive dissonance |
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cognitive dissonance Etymology: L, cognoscere, to know, dis, opposite of, sonare, to sound a state of tension resulting from a discrepancy in a person's emotional and intellectual frame of reference for interpreting and coping with his or her environment. It usually occurs when new information contradicts existing assumptions or knowledge. How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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Aronson, Elliot (1992), "The Return of the Repressed: Dissonance Theory Makes a Comeback," Psychological Inquiry, Vol. However, a review by Cummings and Venkatesan (1976) marked a reduction of interest in cognitive dissonance in marketing, despite their conclusion that 'the evidence in favour of dissonance theory in the consumer behaviour literature looks good' (p. The application of cognitive dissonance theory suggests that participants who receive a monetary incentive in combination with a survey may experience dissonance if they do not complete the survey or at least give it serious consideration (Furse & Stewart). |
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