direct-to-consumer advertising

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Drug industry The use of mass media–eg, TV, magazines, newspapers, to publicly promote drugs, medical devices or other products which, by law, require a prescription, which targets consumers, with the intent of having a Pt request the product by name. See Advertising. Cf 'Yellow' professionalism.

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No references found			What's more, "real spending on direct-to-consumer advertising increased by 330 percent from 1996 to 2005. PATIENTS FACE A SELLOUT OF THEIR PRIVACY by Daily News (Los Angeles, CA) In December 2005, CanWest MediaWorks mounted a legal challenge against Canada's prohibition of direct-to-consumer advertising of prescription drugs. Charter challenge on drugs ads: a challenge in the wrong direction by Network (Winnipeg) In a recent analysis of TV direct-to-consumer advertising, researchers found that most ads (82%) made factual claims and rational arguments for a particular product, but very few described causes, risk factors, or prevalence of conditions treated by the drugs. In a recent analysis of TV direct-to-consumer advertising, ... by Women's Health Activist			direct light reflex direct measurement of blood pressure direct mental interaction of living systems direct MFR direct nuclear division direct nursing care functions direct ophthalmoscope direct oxidase direct patient care direct percussion direct provider reimbursement direct reacting bilirubin direct reaction to light direct reflex direct relationship direct retainer direct self-destructive behavior direct suggestion Direct to Consumer Advertising direct transfusion direct transmission direct vision direct-access memory direct-exposure film direct-question interview direct-to-consumer advertising directed donation directing Direction direction of cure directional atherectomy directional atherectomy catheter directional coronary atherectomy directions directive directive therapy directly observed therapy director directory dirgha dirithromycin Dirofilaria dirofilariasis dirt, fear of dirt-eating Dirty Agent Dirty Animal Dirty Background Dirty Bomb Dirty Chest of Simon Dirty Fat			direct-line drive direct-mail direct-mail advertising direct-mail marketing direct-mail shot direct-map cache Direct-marketing direct-plunger elevator Direct-Polarization Magic-Angle Spinning direct-power generator Direct-Quadrature direct-question interview direct-radiator speaker direct-reading direct-reading gage direct-reduction process Direct-sequence code division multiple access Direct-Sequence Impulse Radio Direct-Sequence Spread-Spectrum Multiple Access Direct-Sequence Spread-Spectrum Multiple-Access Direct-Sequence/Frequency-Hopped Spread Spectrum Multiple Access Direct-Sequence/Frequency-Hopping Direct-Sequence/Frequency-Hopping Code Division Multiple Access Direct-To-Consumer direct-to-consumer advertising Direct-to-Consumer-Education direct-to-home direct-to-home Direct-To-Home Very Small Aperture Terminal Direct-to-Patient direct-to-plate direct-to-plate direct-to-plate Direct-to-Retail Direct-to-Reverberant Ratio Direct-To-Sailor Direct-to-the-Home Direct-Vent Kit for Vertical Run direct-view storage tube direct-vision nephoscope direct-vision prism direct-vision spectroscope direct-wire circuit direct-writing galvanometer direct-writing recorder Direct-X 9.0 Direct/Indirect Fire Cue Direct3D DirectAccess DirectCD DirectDraw directed directed directed directed

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