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direct-to-consumer advertising |
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direct-to-consumer advertising Drug industry The use of mass media–eg, TV, magazines, newspapers, to publicly promote drugs, medical devices or other products which, by law, require a prescription, which targets consumers, with the
intent of having a Pt request the product by name. See Advertising. Cf 'Yellow' professionalism. How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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| When the learned-intermediary doctrine was developed [in 1925], direct-to-consumer advertising of prescription drugs was utterly unknown. Critser's history of the rise of direct-to-consumer advertising is rich, insightful, often wry, and filled with enterprising reporting. Topics include outcomes evaluation of new products, programs and services; medication adherence; direct-to-consumer advertising of prescription medications; disease state management; health systems reform; drug marketing; medication distribution systems; web-based pharmaceutical/medical services; drug commerce and re-importation; and health professionals workforce issues. |
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