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direct-to-consumer advertising |
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direct-to-consumer advertising Drug industry The use of mass media–eg, TV, magazines, newspapers, to publicly promote drugs, medical devices or other products which, by law, require a prescription, which targets consumers, with the
intent of having a Pt request the product by name. See Advertising. Cf 'Yellow' professionalism. How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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| Drawing on his decade as a pharmaceutical business reporter, Critser, who is also the author of Fatland: How Americans Became the Fattest People in the World, chronicles the rise of DTC, or direct to consumer advertising. s journey into the public market was to forge a new avenue of direct to consumer advertising, addressing the challenging advances of modern technology. OTC:MDQK) announced today that it has initiated a direct to consumer advertising campaign specifically designed for Americans with diabetes who are over the age of 65, many of whom are on Medicare. |
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