Direct to Consumer Advertising

The use of mass media—e.g., TV, magazines, newspapers—to publicly promote drugs, medical devices or other products which, by law, require a prescription, which targets consumers, with the intent of having a patient request the product by name
References in periodicals archive ?
Drawing on his decade as a pharmaceutical business reporter, Critser, who is also the author of Fatland: How Americans Became the Fattest People in the World, chronicles the rise of DTC, or direct to consumer advertising.
Direct to consumer advertising, where available, has already increased awareness and presentation of this condition but other strategies are also required to assist in enlarging the market.
Genco's direct to consumer advertising program is ongoing and has generated over 3,500 leads through April 14, 2006.
Just as direct to consumer advertising (DTC) has propelled the pharmaceutical industry, HealthTech's experts foresee a large impact of DTC on genetic testing.
And when a patient experiences harm from a drug, does direct to consumer advertising play a role in litigation?
Pharmacia and Pfizer want to know how Celebrex is performing compared to Merck's Vioxx, where it is gaining market share, and what the correlation is between direct to consumer advertising and drug sales.
This year's topics will include: the botulinum toxin wars, the future of the US filer market, direct to consumer advertising, body contouring, mesotherapy and home held aesthetic devices.
OTC:MDQK) announced today that it has initiated a direct to consumer advertising campaign specifically designed for Americans with diabetes who are over the age of 65, many of whom are on Medicare.
Latest Newsweek Ad Urges Men to 'Enjoy What It [Viagra] Can Do to Improve Your Sex Life,' 'Even if it Only Happens Once in a While'; US' Largest AIDS Organization Calls on Pfizer to Place Public Health Above Profit and End All Direct to Consumer Advertising of Viagra
She created direct to consumer advertising initiatives for pharmaceutical manufacturers and also was responsible for Internet production and strategic marketing plans.
Not only does sending this reckless message contribute to the spread of sexually transmitted diseases, but it is also part of a pattern of irresponsible Direct to Consumer advertising by the drug industry.