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Direct to Consumer Advertising |
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Direct to Consumer Advertising The use of mass media—e.g., TV, magazines, newspapers—to publicly promote drugs, medical devices or other products which, by law, require a prescription, which targets consumers, with the intent of having a patient request the product by name Want to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit the webmaster's page for free fun content. |
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