Direct to Consumer Advertising

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The use of mass media—e.g., TV, magazines, newspapers—to publicly promote drugs, medical devices or other products which, by law, require a prescription, which targets consumers, with the intent of having a patient request the product by name
References in periodicals archive ?
With alarming news about potentially fatal side effects, direct consumer advertising, hundreds of infomercial websites, out-of-control prescription drug prices and new environmental concerns, it can be hard to get a grasp on which remedies are the most effective and sale.
These findings suggest that concerns about the removal of regulatory restrictions on direct consumer advertising in the EU and Canada are valid [1].
But it reflects the pressure studios increasingly feel to promote the release of titles to the video rental market through direct consumer advertising.

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