3) depicted the head of a devata
, presented to the public as "A dark-skinned, redhaired devata
" and described in terms of color, painting technique, and possible role in a Buddhist scene.
They are called deva, devata and vyantara devata, meaning deity, divinity, and half-way between deity and divinity, respectively.
Gods who are not included in the category of the principal devas, but worshipped in and outside every house, are called devata.
These Amman, (6) Naga Devata, and Ayyapan stories--which are by and large social but with the element of divine intervention--represent the transformation from epic-based narratives towards more folk and social themes.
Amman and Naga Devata movies, unlike the less popular Ayyapan film genre which also includes male devotees, are primarily targeted towards a rural and lower-middle-class female audience.
Amman and Naga Devata film posters depict women heaving under the burden of a cruel family, which through the presence of their other, the powerful goddess, is metonymically set right within the poster space itself.
The Amman and Naga Devata phenomenon has been subject to change in recent times, as new films are seldom being made and there is rarely any demand for re-releases of older movies.
atha ha sunahsepa iksam asa (37) iksam asa amanusam iva vai ma visasisyanti hanta devata
upadhavaniti Then Sunahsepa considered, "They will slaughter me as though I were not a human; let me have recourse to gods.