With the acquisition of Denavir
, Renaissance has established a new subsidiary, Prestium Pharma, focused on commercializing branded products in the U.
Denavir (1% penciclovir cream) is a highly selective and potent topical antiviral treatment indicated for the treatment of recurrent herpes labialis (cold sores) in adults and children 12 years of age and older.
Alan Rubino, chief executive officer and president of New American Therapeutics, said that Denavir offers patients a proven therapy for the treatment of herpes labialis.
The 2000 second quarter selling, general and administrative expenses reflect higher costs associated with a modest expansion of our dental pharmaceutical sales force and ongoing marketing and promotional expenses for Periostat, Vioxx and Denavir
Presently, the therapeutic regimen for herpes simplex is dominated by a range of DNA polymerase inhibitors which include Zovirax, Famvir, Valtrex, Denavir
and OTC (Over-the-Counter) products such as Abreva and Aviralex.
Currently, the company's dental sales force is also marketing Vioxx, a prescription NSAID, and Denavir
, a prescription cold sore medication, under exclusive co-marketing agreements with Merck & Co.