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Delphi technique
(redirected from Delphi method)

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Delphi Technique
An iterative group judgement technique in which a central source forwards surveys or questionnaires to isolated, anonymous—to each other—participants whose responses are collated/summarised and recirculated to the participants in multiple rounds for further modification/critique, producing a final group response

Delphi technique [del´fi]
a method of measuring the judgments of a group of experts, assessing priorities, or making forecasts. A questionnaire is sent to a panel of experts and the responses are summarized and subjected to statistical analysis. The outcome of the analysis is returned to the panel along with a second questionnaire. This procedure is repeated until a consensus is reached by the panel.


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Method and research design For the purposes of this study, we determined that the Delphi method would be the best method to answer the two research questions.
The Delphi method is adopted here not only to accumulate expert opinions, but also to identify the determinants of the integrated marketing communication-based model.
 
 
 
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