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Dead on Arrival

   Also found in: Acronyms, Idioms, Wikipedia 0.01 sec.
Dead on Arrival
Drug slang A regionally popular term for heroin
Emergency care A term describing a patient without signs of life when the person’s body arrives at the facility; it is commonly abbreviated DOA


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He was pronounced dead on arrival (DOA) at Vanderbilt University Medical Center in 1986.
Craig Morrison, 20, landed on rocks and was dead on arrival at hospital.
He finds that too many companies make significant mistakes in judging markets, positioning products, delivering products that are dead on arrival, assessing the competition, establishing realistic budgets and timing, and believing false marketing intelligence.
 
 
 
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