By the time Shepard Poorman acquired its stake in the company, Day Dream had already moved away from the standard industry practice of having its products printed in the Orient, where labor is inexpensive.
As an example, Bursaw cites "Yesteryears," a Day Dream calendar which featured photos of children in innocent situations dressed up like adults.
For example, Bursaw says last year frame shops and gift stores clued in Day Dream that three-dimensional artwork--the kind that if you stare at it long enough, another object will appear--was among the top sellers.
Day Dream went after and landed the rights to Garth Brooks and Disney, but the company has been courted in other cases--by the model Fabio, for one.
We are very excited about this agreement," said Chip Conk, founder and chief executive officer of Day Dream, Inc.
There are tremendous synergies between our two companies, and as part of the Day Dream family, we can take our business to the next level of growth.
Many of its poster titles are also distributed through Day Dream as part of that company's retail poster program.