academic detailing

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Academic Detailing

The provision of information about a drug or therapy by a knowledgeable person who visits clinicians, discusses drug recommendations and/or local barriers to change and potential innovation methods to overcome these, answers questions and leaves behind relevant learning materials.

academic detailing

Therapeutics The use of educational 'props' by pharmaceutical companies and representatives–drug 'reps' to improve drug prescribing practices. Cf Detailing.
References in periodicals archive ?
Based on analysis of surveys from over 600 key industry stakeholders and extensive secondary market research, report findings reveal that branded biologics companies should implement unique, product-specific strategies focusing on the development of biobetters, a reliable legal defense, alternative pricing tactics and potential counter-detailing messages to combat biosimilar competition.
Pharmaceutical and biotech marketers use the insights to help with forecasting, course correction, co-pay program planning, competitive counter-detailing, contracting, and more.
Pennsylvania leads the nation in so-called counter-detailing programs, in which state employees use the drug industry's marketing tactics to promote evidence-based medicine.
Counter-detailing or academic detailing programs provide more objective advice on medication to physicians by designating "experts" who are paid with new funds.
There were slight variations in messages being delivered with counter-detailing largely centered on the side effect profile of the competitor drug.
Despite significant achievements from the PACE DUR program, results from the pilot project demonstrate that the counter-detailing services provided by Intell-rx have improved upon these programs, and shown themselves to be cost-effective.
Communicating information on drugs and health care--the control of information is allpowerful: personalized information, social networking, balanced drug information, evidence-based medicine, counter-detailing.
Communicating information on drugs and health care--the control of information is all powerful: personalized information, social networking, balanced drug information, evidence-based medicine, counter-detailing.
Establishing counter-detailing programs aimed at educating health care practitioners authorized to prescribe drugs about the relative costs and benefits of various prescription products.
Establish counter-detailing programs aimed at educating prescribers about the relative costs and benefits of various prescription drugs.