Based on analysis of surveys from over 600 key industry stakeholders and extensive secondary market research, report findings reveal that branded biologics companies should implement unique, product-specific strategies focusing on the development of biobetters, a reliable legal defense, alternative pricing tactics and potential counter-detailing
messages to combat biosimilar competition.
Pharmaceutical and biotech marketers use the insights to help with forecasting, course correction, co-pay program planning, competitive counter-detailing
, contracting, and more.
Pennsylvania leads the nation in so-called counter-detailing
programs, in which state employees use the drug industry's marketing tactics to promote evidence-based medicine.
or academic detailing programs provide more objective advice on medication to physicians by designating "experts" who are paid with new funds.
There were slight variations in messages being delivered with counter-detailing
largely centered on the side effect profile of the competitor drug.
Despite significant achievements from the PACE DUR program, results from the pilot project demonstrate that the counter-detailing
services provided by Intell-rx have improved upon these programs, and shown themselves to be cost-effective.
Use Contracting Strategies to Discourage Counter-Detailing
Communicating information on drugs and health care--the control of information is allpowerful: personalized information, social networking, balanced drug information, evidence-based medicine, counter-detailing
Communicating information on drugs and health care--the control of information is all powerful: personalized information, social networking, balanced drug information, evidence-based medicine, counter-detailing
efforts to physicians dovetail with member
programs aimed at educating health care practitioners authorized to prescribe drugs about the relative costs and benefits of various prescription products.
programs aimed at educating prescribers about the relative costs and benefits of various prescription drugs.