Frank Shepherd, president/CEO of 21st Century, projects $25 million in billings this year from advertisers who will be able to purchase space in a group of area papers with a single buy at rates Shepherd called the lowest cost per thousand
in the market for run-of-press and inserts.
And delivering address-specific prospects promises to go a long way in offsetting newspaper's high cost per thousand.
Still, in Gene Grant's view, "The industry is still not selling the advantages of newspapers well," and too often get trapped in discussing cost per thousand.
A precursor to a larger network planned to begin next year by the trade group Newspaper Association of America, Newspapers First asks papers to accept national ad rates based not on ad size and newspaper circulation but on cost per thousand
In 1988, average cost per thousand for an FSI page reached a low of $4.
To achieve these aims, the newspapers agree to run manufacturers' coupon ads four times at a special rate based on cost per thousand.
Since his appointment last month, Hernandez has been instrumental in the successful launch of Revver's new Cost Per Thousand
(CPM) ad products, which include pre- and post-roll video ads.
Revver will add Cost Per Thousand
(CPM) ad products, which pay a user according to the number of ad views, to its service.
The change in the combined costs decreased the average cost per thousand
board feet of lumber sold in 2006 by eight percent and all other costs increased five percent.
3 million, or a four percent increase in average cost per thousand
board feet, compared with the first quarter of 2005 were offset by a decrease in lumber import duty deposits of $2.
In this case, advertisers are the buyers, radio stations are the sellers, and the "price" is the CPM -- Cost per Thousand
listeners -- a calculation of the station's rate and the number of listeners that station reaches, as a factor of 1,000, per Arbitron data.
However, because cable networks traditionally command lower prices (measured in cost per thousands
or CPMs) Nickelodeon's CPM are still less than its broadcast network competitors.