public relations

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public relations,

n the art and science of promoting good will within the public by a corporation or governmental agency.
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s global communication efforts, overseeing functions including media relations, policy communications, internal communications, product promotion, and corporate reputation management.
where he was a member of the financial communications, investor relations, and corporate reputation management practice groups.
She serves on the Executive Advisory Panel of Corporate Reputation Review, an international journal devoted to corporate reputation management issues, and was inducted into the Academy of Women Achievers of the YWCA of the City of New York in 2000.
A veteran of corporate reputation management, Carr was the driving force behind the rebranding of ValuJet as AirTran - a strategy for which he was recognized in the book IMC by Tom Duncan and The Rise of PR by Al and Laura Ries.
97% - Strategic IR issues (strategic planning, disclosure counseling, strategic positioning/message, crisis communication) -- 95% - Conference calls (earnings conference calls, webcasts) -- 94% - Message content (writing press releases/scripts, annual/quarterly reports, IR Web site) -- 91% - Corporate reputation management -- 90% - Meetings (analyst meeting/contacts, institutional investor meetings/contacts, annual meeting, board presentations) -- 86% - Targeting (targeting investors, shareholder identification) -- 82% - Corporate strategy (competitive analysis, acquisition/divestiture planning)
It's now time for the MBA programs to prepare their graduates to understand the role, value and process of maintaining and sustaining corporate reputation management.

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