In addition, data should be collected to understand the net price being charged by your competitors
, not just the sticker price, because sticker price discounts can vary widely from institution to institution.
In health care, the key forces are rivalry among present competitors
Coca Cola would lose the differentiating capability that helps them earn abnormal profits in comparison to its competitors
Nancy Wayes, a massage therapist from Encino, joined the volunteer ranks and provided free massages to the competitors
, coaches and an occasional athlete's relative.
CI also seeks to make better use of what the organization already has by way of information and experience of its competitors
The competition format asks competitors
to submit their concept ideas in Stage I, and for a jury to select three competitors
who will receive an honorarium to produce more detailed designs in Stage II.
Many account executives and salespeople assume that they know and understand competitor
offerings based on anecdotal and other casually obtained information.
But great uncertainty remained about market size and margins because of two potential competitors
, Genius Tech and Smart Inc.
Thus, while competitors
may be able to try once before failing, Microsoft can try and try again until it gets things right; if it doesn't work, just throw more money at it.
These findings emphasize that business communicators need an effective means of obtaining, analyzing and evaluating strategic intelligence about competitors
and the industry in which they do business--information that clearly helps communicators understand the plans and actions of competitors
(and others) and, as a result, helps them make their own effective, competitive plans and take action.
When Windows 95 debuted, Microsoft's critics and competitors
made many predictions of the unpleasant things that would happen if the company kept doing business without new restraints.
For starters, the company was embroiled in numerous lawsuits, from patent fights with competitors
to shareholder battles with disgruntled stock owners, and even to an investigation by Congress of how a competitors