advertising

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Advertising

The public notification of a product’s availability and related activities for its promotion, usually in the form of a paid announcement, which may be printed or broadcast.
Advertising types that impact on health care
• Physician advertising
• Prescription drug advertising In the US, the FDA regulates the pharmaceutical industry and the manner in which it promotes its products, and requires a “fair balance” in advertising, such that all activities must present an even account of the clinically relevant information, i.e., the risks and benefits, that would influence the physician’s prescribing decision.
• Abuse substance advertising for tobacco and alcohol

advertising

The public notification of a product's availability and related activities for its promotion Medical communication A public notice, usually in the form of a paid announcement, which may be printed or broadcast. See 'Coming soon advertising' Direct-to-consumer advertising, Institutional advertising, Introductory advertising, Remedial advertising, Reminder advertising, Sexist advertising. , Tobacco advertising.

advertising,

n a paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.

advertising

the making of public statements about services offered and facilities available in a professional practice. Personal advertisement in this way is frowned upon because of the risk that there will be misrepresentation and that it will unfairly attract business to the detriment of the client. The contrary view is that the public is disadvantaged because they will not be aware of the range of services offered and the fees attached to them. In most countries now, in which it used to be controlled by the registering authority, the scope of personal advertising is left to the discretion of the individual. Corporate advertising which advertises the profession as a whole is encouraged.
References in periodicals archive ?
The administration also said that commercial advertisements should not be aired under the guise of a news report, or in the form of a news interview and news anchors should never serve as product endorsers for commercials.
With the ability to directly import the superior movies generated by Photo to Movie into professional editing systems, such as Avid, Adobe Premiere Pro, Final Cut and Sony Vegas, film and video professionals use Photo to Movie to create commercial advertisements, documentaries and narrative movies.
a pioneer in software technologies that enable cable and satellite operators to permissively-profile and deliver individually targeted commercial advertisements that address a TV viewer's specific profiled interests, has been selected to speak at the Personal TV Conference in London, England.
Jovio is a pioneer in software technologies that enable cable and satellite operators to permissively-profile and deliver individually targeted commercial advertisements that address a TV viewer's specific interests and brand preferences.
The INNX platform creates a win-win-win situation by giving local broadcast news desks high quality news stories that attract viewers, retains those viewers by providing them access to follow-up information, and links advertisers to those viewers with strategically targeted commercial advertisements that relate to the news genre.

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