cognitive dissonance theory

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cog·ni·tive dis·so·nance the·o·ry

a theory of attitude formation and behavior describing a motivational state that exists when a person's cognitive elements (attitudes, perceived behaviors, etc.) are inconsistent with each other (dissonance), such as the espousal of the Ten Commandments concurrent with the belief that it is all right to cheat on one's taxes, and indicating that people try to achieve consistency (consonance) by changing attitudes, rationalizing, selective perception, and other means.
See also: balance theory, consistency principle.
References in periodicals archive ?
The advances in the history of cognitive dissonance theory.
Cognitive dissonance theory examines the factors which influence students' behaviours, attitudes, and how they rationalize the situations according to their own feelings and behaviour.
To the best of our knowledge, no research has used cognitive dissonance theory to understand how teachers' heterogeneous beliefs--beliefs of culturally proficient teaching and deficit beliefs about academic achievement of diverse students--are parsed in accordance with practices.
Cognitive dissonance theory does not suggest a correct decision; but more rather, the theory provides a description of how individuals rationalize decisions psychologically within themselves (Goodwin, 2010).
Once again, according to cognitive dissonance theory attitude change was observed in the paradigmatic situations of forced compliance.
We further integrated cognitive dissonance theory and social comparison theory into our research on the online interpersonal exchange of information on experience with a product to provide insight into consumers' intentions to disseminate negative truthful eWOM and untruthful eWOM.
Cognitive dissonance theory is basically based on the assumption that people try to be consistent.
Although the cognitive dissonance theory is important in psychology, it is not discovered significantly with respect to its relation with personality traits.
Specifically, cognitive dissonance theory makes several unnecessary assumptions about the source of additional value given to outcomes that require greater effort.
Cognitive dissonance theory (105) offers an explanation as to why some affected populations might perceive a tribunal as biased and unjust without considering whether it is actually biased and unjust.
Following this, I utilize research on cognitive dissonance theory to explore potential connections between dissonance reduction and processes of resistance.
We were comforted by Festinger's (1957) Cognitive Dissonance Theory which has been modified to say that attitudes may change quickly when people are confronted by the reality that they are "wrong".

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