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brand
(redirected from Branding Strategy)

   Also found in: Legal, Financial, Wikipedia, Hutchinson 0.04 sec.
brand
a mark put on the skin of animals as a means of identification. In livestock several methods are used. Fire-branding with a hot iron is the traditional method for horses and cattle but is being supplanted by the much superior freeze branding. For sheep the branding of the surface of the fleece with tar or paint has been used for a long time but may have very damaging effects on the fleece and has been replaced by special branding formulations. See also tattooing.

brand cancer
a mass of granulation tissue at the site of a fire-brand. Is usually chronic inflammatory tissue.
brand register
a list of brands and owners maintained by a statutory authority to facilitate legal identification of animals.


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The new JCB Emblem is a symbol of JCB's new branding strategy to improve the brand value and provide a better understanding of JCB as a global payment brand.
Selective has added a branding strategy how-to guide to its site and Emcompass invited Big I representatives to present the brand message during a statewide promotion.
Prior to joining Advantage Title Agency, she served as vice president of branding strategy with Harrison Leifer DiMarco.
 
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