References in periodicals archive ?
There is growing evidence that the removal of brand imagery from packaging -- so-called 'plain' packaging -- reduces the appeal of brands and increases the salience of health warnings," the study says.
The disappointing grey backdrop and diminished brand imagery will inevitably hamper standout and sale.
According to the company, the revamped website features new Pureology brand imagery with a dynamic homepage and expandable interactive framework to supply the salon community with up-to-date resources to learn about the brand and help increase salon business.
We do not want our brands or brand imagery depicted in movies and television shows.
Thomas Lowndes is spearheading the development of innovative new products using alcohol that have been launched by its customers for this Christmas, including the first ever use of Harveys[R] Bristol Cream[R] sherry in custard and an overtly branded range of butter and creams using stunning brand imagery.
Instead of exploding the symbolic power of brand imagery, Lasn hopes to substitute the "nuclear glow" of his own anti-logo, but this "glow," he avers, will be rooted in sincerely held beliefs and values rather than the "cynical mindfucks" of corporate marketers.
Both tap handles have color decals that depict the brands, and on top of the handle is a riverboat, a vessel that is part of the brand imagery and the heritage of the city of LaCrosse.
We haven't done this to sell more bloody taps, we have gone into it as a joint venture with the Jockeys' Association to give us some brand imagery and get their scheme off the ground, and it is a shame not all the jockeys have got the logic of it.
Codaco's winning card has been to secure a very broad distribution of an unusually wide assortment of tea products, with a distinctive upscale brand imagery and better than average quality and consistency.
In particular, they have been searching for quality products at affordable prices regardless of the much ballyhooed brand imagery.
Starting in early 2013, Belkin and Vans will launch a variety of cases merging the iconic Vans' brand imagery with Belkin's quality mobile accessory design.
Understandably, customers are now wary of brand imagery due to the much-publicized issue of image manipulation and magazine editorial, with its huge budgets and tiny models, feels unrealistic and detached from reality.