(redirected from Brand identity)
Also found in: Dictionary, Thesaurus, Legal, Financial.


a mark put on the skin of animals as a means of identification. In livestock several methods are used. Fire-branding with a hot iron is the traditional method for horses and cattle but is being supplanted by the much superior freeze branding. For sheep the branding of the surface of the fleece with tar or paint has been used for a long time but may have very damaging effects on the fleece and has been replaced by special branding formulations. See also tattooing.

brand cancer
a mass of granulation tissue at the site of a fire-brand. Is usually chronic inflammatory tissue.
brand register
a list of brands and owners maintained by a statutory authority to facilitate legal identification of animals.

Patient discussion about brand

Q. What are the Brands of Sodium-phenobarbitone drug in Bangladesh?

A. maybe this link will help-

if not- i recommend asking an Indian pharmacist..

Q. I'm concerned that my calcium supplements are contaminated w seashells or cow bones. Which brands are best

A. there should be labeled as "from animal source".
here is something that helped me choose:

More discussions about brand
References in periodicals archive ?
Elaborating further on the new brand identity, Addal Sarwar, director - retail at Al Ahlia Insurance, said, 'Our distinct and vibrant new identity is a result of months of customer research and feedback, competitive market mapping, and intense discussions with employees and all stakeholders.
This new brand identity is an important milestone given Hexaware's vision for the future which is: Fearlessly challenging traditional IT approaches, helping reimagine businesses, shrinking IT costs and embarking customers onto an optimistic digital future.
Meeting with the professionals of the global tourism industry for the first time at London World Travel Market fair, the new brand identity has been designed in parallel with "collaboration, agility, global compliance and accessibility" values of the brand.
Our brand identity signifies core ideas behind our company and the value we create for our clients," said Ashok Vemuri, CEO, Conduent following the company's separation.
As this point illustrates, you can understand brand identity as an interaction between what you say your brand is, how customers or stakeholders experience your brand, and what those customers say your brand is.
The new brand identity has been approved by Shaikh Ammar bin Humaid Al Nuaimi, Crown Prince of Ajman and Chairman of the Executive Council, and will be unveiled soon.
Brand identity design, a subset of graphic design, concerns the visual aspects that form part of the overall brand.
The new brand identity can be seen online, on packaging, as well as in marketing materials and advertisements.
FLEXcon's DRUMcal line can now be printed with ITW Security and Brand Identity Groups resin ribbons for two-color and flat head thermal transfer printers, meeting the latest GHS standard which requires drum label plaque cards to be variable printed with both red and black ink.
Therefore, given that achieving a competitive advantage in each company in today's world is not obtained just by relying on functional properties of products and services; but appears in brand identity just as distinguishing factor of organization from competitors, consequently organizations and companies have special emphasis on this matter, so according to the emphasis of brand's realm on the subject of brand identity which is reflected in previous studies and also with awareness of the low contribution of conducted functional researches conducted in this field, we intend focus on brand identity.
a manufacturer of polymer-based security materials and OVD (optically variable device) security lamination for plastic photo identification credentials is now part of the newly formed ITW Security and Brand Identity Group.
Habib Metropolitan Bank Limited, a subsidiary of Habib Bank AG Zurich, is launching it's refreshed brand identity.