(redirected from Brand Image)
Also found in: Dictionary, Thesaurus, Legal, Financial, Wikipedia.
Related to Brand Image: Brand equity


a mark put on the skin of animals as a means of identification. In livestock several methods are used. Fire-branding with a hot iron is the traditional method for horses and cattle but is being supplanted by the much superior freeze branding. For sheep the branding of the surface of the fleece with tar or paint has been used for a long time but may have very damaging effects on the fleece and has been replaced by special branding formulations. See also tattooing.

brand cancer
a mass of granulation tissue at the site of a fire-brand. Is usually chronic inflammatory tissue.
brand register
a list of brands and owners maintained by a statutory authority to facilitate legal identification of animals.

Patient discussion about brand

Q. What are the Brands of Sodium-phenobarbitone drug in Bangladesh?

A. maybe this link will help-

if not- i recommend asking an Indian pharmacist..

Q. I'm concerned that my calcium supplements are contaminated w seashells or cow bones. Which brands are best

A. there should be labeled as "from animal source".
here is something that helped me choose:

More discussions about brand
References in periodicals archive ?
April 1, 2015 /PRNewswire/ -- The 2015 Brand Image Award winners, based on annual new-car buyer perception data, are announced today by Kelley Blue Book, www.
A long-time construct in marketing research [19] brand image is defined as "perceptions about a brand as reflected by the brand associations held in consumer memory" [25].
Hyundai Motor Company (KSE: 005380), is aiming to upgrade its brand image across the globe.
The purpose of this manuscript is to present the results of an empirical study which encompasses both an internal assessment of the employee brand image as perceived by employees and an assessment of whether external constituents perceive that the desired brand image is being adequately reflected by the organization's employees.
The company has launched a new logo for a new brand image as the company currently has expanded to cover the UK, France and Belgium markets.
The new visual identity is designed to build upon the significant value of each airline's current brand while advancing the new combined airline's brand image for the future.
A company's brand image is more than their logo, brochure, website, marketing materials or trade show display," says Signature Group owner and president, Tom Hewlett.
Ditcher (1985) regarded brand image as describing not individual traits of the product, but the total impression in the minds of the consumers.
Juerg Zeltner, who heads the bank's European wealth management business, said that the bank may need years to restore its brand image after it suffered massive sub prime related losses.
That's the main reason they are so attention grabbing, and that they strongly reinforced New Holland's brand image of owning the future.
In all of these cases, the brand image is never changed by spending huge amounts of money on logos, slogans and advertising campaigns but by having a good strategy and investing in change.
Ultimately, Xcel Energy's media relations department sought to provide company managers and executives with data regarding the impact of news coverage on the company's brand image, to provide information about news media coverage trends and to recommend strategies to affect ongoing news media coverage.