brainwashing /brain·wash·ing/ (brān´wahsh″ing) any systematic effort aimed at instilling certain attitudes and beliefs in a person against their will, usually beliefs in conflict with prior beliefs and knowledge.
brainwashing,
brain·wash·ing (br n w sh  ng)n. Inducing a person to modify his or her beliefs, attitudes, or behavior by conditioning through various forms of pressure or torture. |
brainwashing,
intensive indoctrination, usually of a political or religious nature, applied to individuals to develop in their minds a specific belief and motivation.
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