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Boilerplate
(redirected from Boilerplate Copy)

    Also found in: Dictionary/thesaurus, Legal, Financial, Encyclopedia, Wikipedia 0.01 sec.
Boilerplate
A standard text or other material used repeatedly. Boilerplate dictations are a standard tool used in voice recognition systems by radiologists and pathologists
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Create boilerplate copy and use it for each and every campaign Things like your contact information, a description of what your business does, or a quickie version of your company''s philosophy should all be made into a boilerplate paragraph or sentence that''s used every single time.
Five Ways to Make Your Email Marketing Copy More Consistent by Jennifer Perez / Advertising, marketing, public relations community
While boilerplate copy is acceptable and adequate ("Cancel within 30 days for a full refund"), copy that dramatizes the guarantee with particular performance levels sounds more convincing.
How to devise irresistible guarantees. (Promotion) by Lerose, Robert / The Newsletter on Newsletters
Grace Company, has since made a second career of promoting the report by making speeches and television appearances, and providing boilerplate copy for newspaper editorials.
The search for government efficiency; from hubris to helplessness by Reed, Leonard / Washington Monthly
 
 
 
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