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Until now, predictive algorithms have rarely been applied to behavioral targeting, compared to the common cluster and custom business rules approaches popularized by Tacoda and Revenue Science, respectively.
A recent study of TACODA s behavioral targeting proved it to be 73 percent more impactful on brand favorability; 56 percent more impactful on online ad awareness and 29 percent more impactful on purchase intent with online users.
TACODA is an advanced suite of behavioral targeting solutions offered by Platform-A, AOL's advertising business.
Advertisers can leverage AdHoc Behavioral Targeting through a set of nine Predefined Behavioral Profiles, or create a bespoke profile to reach an audience based on highly specific targeting requirements.
As an agency roundtable featured panelist, Fishman discussed the importance of behavioral targeting in a company's Web marketing efforts and how to leverage best practices in order to maximize conversion.
Monster Career Ad Network uses patent pending behavioral targeting technology to reach candidates where they spend time online and present them with relevant job ads.
These responses also highlight a divide between email marketers who are testing behavioral targeting and those who are not.
As part of its newly launched Insight program, the Lab runs campaigns across all of its segments (which include Auto Buyers, Travel, Shopping and Demo pools among others) from ad networks who are seeking behavioral targeting guidance for campaigns that may not make a precise fit in any one targeting category.
the smart market for online advertising, today announced it has released the online advertising industry's first dynamic pricing solution for behavioral targeting.
the "Company") (OTCBB: ICLK), a leading behavioral targeting company, announced today that it will release second quarter results for the period ended June 30, 2009 on Tuesday, August 11th after the market closes.
18 /PRNewswire/ -- eXelate, creator of the world's first behavioral targeting data exchange, is announcing the launch of 'teXi' (Targeting eXchange Interface) for publishers on the eXchange.
com), the first company to deliver end-to-end Web site testing and personalization solutions to improve conversion and engagement activity, announced today at the Internet Retailer 2009 Conference & Exhibition the launch of its automated, site-side Behavioral Targeting capability.

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