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Bateson |
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1 -- 2 -- color) Church members, right, portray Mary (Rachel Bateson, 17, of Pearblossom) and Joseph (Cody Lush, 15, of Little Rock) with baby Jesus in a live Nativity pageant at the Church of Jesus Christ of Latter-day Saints in Palmdale. However, drawing on the work of Bateson (1979), Patton and McMahon (1999) indicated that an additional form of problem solving, called "abductive reasoning," should be used. Based on this notion, Hui and Bateson (1991) proposed, tested, and found empirical support for the idea that consumers would rate a service encounter more favorably when they perceived that they had more control over the situation. |
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