bandwagon effect

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bandwagon effect

A type of herd mentality in which a belief or trend cascades and becomes increasingly popular as more people “climb on board” and subscribe to belief or trend, regardless of personal convictions and scant evidence the bandwagon’s validity; people often climb on bandwagon to be on the winning or popular side.

bandwagon effect

(band′wag″ŏn)
A method of making decisions based on people's perceptions of what others have decided whether or not they have made a thoughtful choice. It is decision making based on peer pressure.
References in periodicals archive ?
To complete the analogy, if the bandwagon effect pertains, voters are more likely to switch to a party they feel has a better chance of winning.
Although the bandwagon effect has been the focus of this paper, it certainly is not the only type of intervention that could interfere with the process.
While one can affirm the absence of any prevailing general bandwagon effect, there is little basis to suggest that the thesis can be categorically dismissed in all circumstances.
Guay, "New Evidence About the Existence of a Bandwagon Effect in the Opinion Formation Process", International Political Science Review 14, 1993, pp.
Roskens, "An Investigation of the Bandwagon Effect in a College Straw Election", Journal of Educational Sociology 36, 1962, pp.