Aroma Marketing

The use of various fragrances and volatile oils to increase consumer willingness to purchase a product
Examples Baking foods in a house being sold and use of floral fragrances when selling articles of clothing
References in periodicals archive ?
The SensoryMax team earned the nomination for multi-sensory and aroma marketing programs it developed for Lincoln Motor Company, Ford Motor Company, Virginia Tire & Auto, and Ocean Bank.
8220;We approach Aroma Marketing differently than most others in our industry,” said Director of SensoryMax Michael Seay.
founded in 2000, is the leading provider of aroma marketing solutions for brands and retailers.
The agency provides customized Point-Of-Entry Marketing services, including Aroma Marketing, Point-Of-Purchase Audio, On Hold Marketing, and an on hold news and information service called the BusinessVoice News Network.
ScentAir Technologies, founded in 2000, is the leading provider of aroma marketing solutions for retailers and brands.