Under the Tory plans, the cost of a bottle of alcopops
such as Bacardi Breezer or Smirnoff Ice could rise by 50p, a can of Carlsberg Special Brew or Tennents Super by 32p and a three-litre bottle of Diamond White strong cider by pounds 1.
According to some participants in several focus groups for the survey, conducted by the Center for Applied Research Solutions, many youths perceive alcopops
to be "unmanly" drinks that are essentially for girls.
Sales of alcopops
have fallen by 22% in three years, their demise blamed on a desire for more sophisticated drinks such as cocktails.
Prosecutor Christine Egerton told Teesside Crown Court the youngsters had alcopops
taken from them by Pearson in a 3am ordeal.
Sales of alcopops
- also known as flavoured alcoholic drinks (FABs) - more than doubled from pounds 692 m in 1999 to pounds 1.
The study called From Lollipops to Alcopops
found children as young as nine and 10 are now drinking on a fairly regular basis and for many their parents are picking up the bill.
One of the newest brands of alcopops
is Jack Daniel's Original Hard Cola, a beer-type beverage sold in a brown bottle that bears the name of the famous Kentucky distillery.
That is the equivalent of five bottles of alcopops
or five pints of cider.
IT'S A PITY that Charlie McCreevy wasn't able to penalize alcopops
out of existence.
The makers of alcopops
maintain that they discourage underage consumption, but the wink-at-the-kids tone of the Mike's Hard Lemonade Web site, for example, undermines that claim: "Mike says you gotta be of legal drinking age to enter this site or else the government's gonna trip all over his head.
More than three quarters of those who swig bottled bevvies - beers or alcopops
- would cheat on their partners if they thought they'd get away with it.