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alcopop |
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alcopop Substance abuse A cider, juice or other beverage which has been commercially 'spiked' with a low amount of alcohol–eg, ±5%; some authorities believe alcopops may lead to future heavier alcohol use. Cf
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| Alcopops were the most popular alcoholic drink: 75% of the
survey's respondents said they drank one at least once a week. Sales of alcopops (alcoholic drinks tailored to suit teenage
tastes, with the alcohol masked by sweet flavourings) and other premixed
drinks have doubled, partly because of substantial tax cuts that have
made the drinks much cheaper. To further excite the market, "Texquila" beer was
soft-launched last March, and it is expected to make considerable
headway among entry drinkers and the "Gentext" market,
particularly those who have taken a liking for alcopops. |
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