advertising

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Advertising

The public notification of a product’s availability and related activities for its promotion, usually in the form of a paid announcement, which may be printed or broadcast.
Advertising types that impact on health care
• Physician advertising
• Prescription drug advertising In the US, the FDA regulates the pharmaceutical industry and the manner in which it promotes its products, and requires a “fair balance” in advertising, such that all activities must present an even account of the clinically relevant information, i.e., the risks and benefits, that would influence the physician’s prescribing decision.
• Abuse substance advertising for tobacco and alcohol

advertising

The public notification of a product's availability and related activities for its promotion Medical communication A public notice, usually in the form of a paid announcement, which may be printed or broadcast. See 'Coming soon advertising' Direct-to-consumer advertising, Institutional advertising, Introductory advertising, Remedial advertising, Reminder advertising, Sexist advertising. , Tobacco advertising.

advertising,

n a paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.

advertising

the making of public statements about services offered and facilities available in a professional practice. Personal advertisement in this way is frowned upon because of the risk that there will be misrepresentation and that it will unfairly attract business to the detriment of the client. The contrary view is that the public is disadvantaged because they will not be aware of the range of services offered and the fees attached to them. In most countries now, in which it used to be controlled by the registering authority, the scope of personal advertising is left to the discretion of the individual. Corporate advertising which advertises the profession as a whole is encouraged.
References in periodicals archive ?
the contract is for the supply of corporate advertising materials marked with funding from the operational programme infrastructure and environment.
ASH subsidiaries claim that, in addition to repudiating the advertising materials featured on its own Web site, Chubb failed to pay for ASH's defense in the litigation, failed to properly investigate ASH's claims, misrepresented the coverage purchased by ASH, and failed to act in good faith in the claim-handling process.
NUR Macroprinters (Nasdaq-SCM: NURM) is a leading supplier of wide-format inkjet printing systems used for the production of out-of-home advertising materials.
Quickcut's approach to digital advertising production is unique in that it uses each publication's exact production specifications, including color profiles, to guide and manage advertising materials from the point of creation to the point of print delivery.
Quickcut is a leading international provider of digital production workflow solutions to the advertising, publishing and print industries, and the only company that uses each publication's exact production specifications, including color profiles, to guide and manage advertising materials from the point of creation to the point of print delivery to ensure quality results.
com/research/a3258b/2009_worldwide_adv) has announced the addition of the "2009 Worldwide Advertising Material Distribution Services Industry Report" report to their offering.
The Worldwide Advertising Material Distribution Services Industry report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics.
Advertising Material Distribution Services Industry report, published annually, contains timely and accurate industry statistics, forecasts and demographics.

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