McPhetors & Scott, Advertising Research Foundation
GfK will bring members of the winning team to New York to attend and present at the annual Advertising Research Foundation
(ARF) Re:think conference.
Fox Networks and Gian Fulgoni, Chairman and co-founder of comScore at the annual Advertising Research Foundation
conference on Wednesday 24th March in New York.
The Advertising Research Foundation
(ARF) bestowed its top prize, the 2009 Grand Ogilvy Award, to NeuroFocus, the organization announced.
He's a 2010 Grand Prize winner of the "Great Minds" award from the Advertising Research Foundation
and the author of Satisfied Customers Tell Three Friends, Angry Customers Tell 3000.
which provides a leading solution for increased ROI of television advertising, was acknowledged by the Advertising Research Foundation
(ARF) today at the 2011 Audience Measurement 6.
The research, initiated by the Mobile Marketing Association in collaboration with The ANA, the American Association of Advertising Agencies (4As), and the Advertising Research Foundation
(ARF), includes brands such as AT&T, Coca-Cola, and more.
The new board members announced today include: Rick Boyko, Director & Professor, VCU Brandcenter; Brian Collins, Chief Creative Officer of COLLINS:; Gary Elliott, leader of Hewlett-Packard's Global Marketing Alliances, Corporate Sponsorships and Events; Nancy Hill, President - Chief Executive Officer of the American Association of Advertising Agencies; Mark Kaline, Global Media Director at Kimberly-Clark; and Ted McConnell, Executive Vice President of Digital for the Advertising Research Foundation
and a 32-year Proctor & Gamble veteran who retired as Technology Fellow and Manager of Communications Services.
This is a significant achievement and highly desirable recognition because of the competition and selection criteria, and we thank the Advertising Research Foundation
for sponsoring this important event," said Mike Dabadie, President of Heart+Mind Strategies and lead consultant on the LasVegasDotCom Campaign.
Every year, the Advertising Research Foundation
(ARF) holds one of the most rigorous competitions to attract and reward internationally recognized brands, such as Coca-Cola, ESPN, Revlon and Guinness, to name but a few.
Raymond Pettit, PRN vice president of market research, will speak at the Advertising Research Foundation
(ARF) Audience Measurement 6.
A presentation of findings to the Advertising Research Foundation
(ARF) Re:Think conference can be found on the Social Media Committee page of the CRE website.