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academic detailing

   Also found in: Wikipedia 0.01 sec.
academic detailing
Therapeutics The use of educational 'props' by pharmaceutical companies and representatives–drug 'reps' to improve drug prescribing practices. Cf Detailing.


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Counter-detailing or academic detailing programs provide more objective advice on medication to physicians by designating "experts" who are paid with new funds.
The research team randomly assigned seven practices to receive age-specific prescribing alerts plus an academic detailing intervention (interactive educational program on medications that can potentially harm the elderly).
22) Other institutional initiatives, such as academic detailing and the use of local opinion leaders, have been met with marginally better success rates.
 
 
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